Legacy of War Foundation

BRAND, WEBSITE & COMMUNICATIONS

As a Programme Director at Legacy of War Foundation, my main goal is to develop a multi-channel marketing strategy, including programmes to raise awareness about the foundation, promote our fundraising campaigns, and generating engagement plans with potential volunteers.​

 

About the Organisation: Legacy of War Foundation is a non-profit organisation that uses storytelling to foster change. Through documenting and distributing knowledge about the long-term impact war has on civilians, in addition to actionable humanitarian projects supporting victims on the ground, Legacy of War aims to empower individuals and communities living in the aftermath of conflict.

WEBSITE STRATEGY

Improved overall site architecture and navigation to enable easier browsing and a more frictionless experience.


Worked with various forms and plugins to enable integrations with email campaigns, databases and set up an e-store.

To learn more, visit www.legacyofwarfoundation.com

EMAIL MARKETING

Develop email marketing campaigns to engage with existing contacts and build a database.

Designed elements, developed content and set up campaigns and integrations.

DESIGN & EVENTS

Collaboration project with Massive Attack. Designed elements to promote the oficial launch of the foundation through a paper describing projects and working on promotions on site.

©2019 by Ana Laura Zain.